reports on an "Elevator Speech Contest" hosted by the American Society of Cell Biology. Condensing research into a short, easy to follow summary is challenging for many scientists. But it can be helpful for communicating our ideas to a broader audience.
From the article, Nancy Baron, a science communicator from Santa Barbara, California, "suggests thinking about four key topics: the problem, why it matters, potential solutions and the benefits of fixing it." The article also discusses focusing on the broader impacts and avoiding jargon and caveats.
Can we have a two-minute Elevator Pitch Contest at ESA this year?