Sell your science in two minutes

Nature magazine reports on an "Elevator Speech Contest" hosted by the American Society of Cell Biology. Condensing research into a short, easy to follow summary is challenging for many scientists. But it can be helpful for communicating our ideas to a broader audience.

From the article, Nancy Baron, a science communicator from Santa Barbara, California, "suggests thinking about four key topics: the problem, why it matters, potential solutions and the benefits of fixing it." The article also discusses focusing on the broader impacts and avoiding jargon and caveats.

Can we have a two-minute Elevator Pitch Contest at ESA this year?

Posted on 2/07/2013

1 comment:

  1. PhD Comics has also been doing this sort of thing: describe your thesis in two minutes and then Jorge Cham illustrates his favorites. Here's the most recent one:
    http://www.phdcomics.com/comics/archive.php?comicid=1556

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